Web & Product Analytics
Web and product analytics tools record what visitors and users do: the pages they view, the features they use, where they drop out of a funnel and what makes them come back. Some focus on traffic and acquisition reporting, others on in-product behaviour, retention and cohorts, and others on session replay and heatmaps.
Compare them on the data model (events or sessions), privacy and cookieless options, self-hosting, warehouse exports and how pricing scales with events or tracked users. App install attribution and deep linking now sit in Mobile Measurement Platforms.
- 34 listings
- Updated weekly
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Platforms
Showing 34 platforms
Amplitude Analytics
FeaturedLeading digital analytics platform for growth.Integrates with AI4 views
Mixpanel
Digital analytics platform for product insights.Integrates with AI5 views
Posthog
All-in-one product analytics platform for developers.Integrates with AI5 views
Google Analytics 4
Free web analytics platform by Google.Integrates with AIEnterpriseHas free tier4 views
Quantum Metric
Real-time digital analytics and session replay platformIntegrates with AI4 views
Simple Analytics
Privacy-first web analytics that measures website traffic alongside GA4 without using cookies or personal data.privacy-firstweb analytics4 views
Smartlook
Combine session recordings and event-based analytics to understand user behavior on websites and mobile apps.4 views
Fathom Analytics
Privacy-focused website analytics software providing cookieless measurement of traffic, campaigns and conversions.3 views
Matomo
Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.analyticsprivacy-first3 views
Microsoft Clarity
Free heatmaps and session recording analytics tool.Integrates with AI3 views
Pirsch Analytics
Pirsch provides privacy-friendly, cookie-free web analytics with a powerful open-source core.Integrates with AI3 views
Plausible Analytics
Plausible is a lightweight, open-source and privacy-friendly alternative to Google Analytics.privacy-firstweb analytics3 viewsAdobe Analytics
Enterprise web and cross-channel analytics in Adobe Experience Cloud.Integrates with AI2 views
Hotjar
Popular session recording tool with heatmaps and user insightsIntegrates with AI2 views
Inspectlet
Inspectlet records website sessions, tracks visitor behavior, and uses AI to surface critical user experience insights.2 views
LogRocket
Session replay and performance monitoring for web applicationsIntegrates with AI2 views
Mouseflow
Behavior analytics platform capturing session replays, heatmaps, and friction points.Integrates with AIheatmapssession replay2 views
Piwik Pro Analytics
Privacy-focused analytics and data activation platform.Integrates with AI2 views
Statcounter
Statcounter provides real-time web analytics, session replay and visitor tracking for websites.Integrates with AI2 views
Userpilot
Userpilot is an AI-powered product growth platform that helps teams onboard users and drive feature adoption.Integrates with AI2 views
Woopra
Analyze and visualize the entire customer journey from first marketing touch to product usage.2 views
Chartbeat
Real-time analytics and audience insights for digital newsrooms, publishers and content teams.1 view
ContentSquare
Digital experience analytics with session recordings and heatmapsIntegrates with AI1 view
Heap
Digital analytics platform that automatically captures all user interactions to provide comprehensive analytics .Integrates with AI1 view
MCP servers in this category
24 of 34 Web & Product Analytics tools offer an MCP server, so AI assistants such as Claude, ChatGPT and Cursor can read their data and act in them. All marketing tools with an MCP server
Adobe AnalyticsAdobe Analytics MCP Server(vendor page, opens in a new tab)Checked Nov 2026
- Amplitude AnalyticsAmplitude MCP Server(vendor page, opens in a new tab)Checked Oct 2026
ClickyClicky MCP Server(vendor page, opens in a new tab)Checked Nov 2026- ContentSquareContentsquare MCP Server(vendor page, opens in a new tab)Checked Oct 2026
FullStoryFullstory MCP Server(vendor page, opens in a new tab)Checked Oct 2026- Google Analytics 4Google Analytics MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- HeapHeap MCP(vendor page, opens in a new tab)Checked Oct 2026
- HotjarContentsquare MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- LogRocketLogRocket MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- Microsoft ClarityMicrosoft Clarity MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- MixpanelMixpanel MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- MouseflowMouseflow MCP Server(vendor page, opens in a new tab)Checked Oct 2026
Parse.lyParse.ly MCP(vendor page, opens in a new tab)Checked Oct 2026
Piano AnalyticsPiano Analytics MCP(vendor page, opens in a new tab)Checked Nov 2026- Pirsch AnalyticsPirsch MCP server(vendor page, opens in a new tab)Checked Nov 2026
- Piwik Pro AnalyticsPiwik PRO MCP Server(vendor page, opens in a new tab)Checked Oct 2026
PlerdyPlerdy MCP Server(vendor page, opens in a new tab)Checked Nov 2026- PosthogPostHog MCP Server(vendor page, opens in a new tab)Checked Oct 2026
- Quantum MetricQuantum Metric MCP(vendor page, opens in a new tab)Checked Oct 2026
- StatcounterStatcounter MCP Server(vendor page, opens in a new tab)Checked Nov 2026
UmamiUmami MCP server(vendor page, opens in a new tab)Checked Oct 2026
UsermavenUsermaven MCP Server(vendor page, opens in a new tab)Checked Nov 2026- UserpilotUserpilot MCP server(vendor page, opens in a new tab)Checked Nov 2026
UXCamUXCam MCP(vendor page, opens in a new tab)Checked Nov 2026
Web & Product Analytics comparisons
- Amplitude Analytics vs Heap
- Amplitude Analytics vs Mixpanel
- Amplitude Analytics vs Posthog
- ContentSquare vs Hotjar
- Fathom Analytics vs Plausible Analytics
- FullStory vs Hotjar
- FullStory vs LogRocket
- Google Analytics 4 vs Matomo
- Google Analytics 4 vs Mixpanel
- Google Analytics 4 vs Plausible Analytics
- Heap vs Mixpanel
- Hotjar vs Microsoft Clarity
- Hotjar vs Mouseflow
- LogRocket vs Posthog
- Mixpanel vs Posthog
- Plausible Analytics vs Simple Analytics