Plausible Analytics

Plausible Analytics is an open-source, lightweight web analytics platform built as a privacy-focused alternative to Google Analytics. Hosted in the EU on European infrastructure, it delivers core website statistics without using cookies, collecting personal data, or requiring cookie consent banners.

The platform is designed for site owners, marketers, and organizations seeking simple traffic insights. It aggregates key performance metrics onto a clear dashboard that updates in real time, eliminating the need to construct complex custom reports or navigate nested sub-menus.

Plausible includes features for tracking campaign sources, codeless conversion goals, revenue attribution, and user journey funnels. It also features built-in bot filtering, search query insights via Google Search Console integration, and traffic attribution for referral sources.

Key features

• Lightweight tracking script: Loads a script significantly smaller than Google Analytics to preserve site loading speed and reduce data transfer.
• Privacy-first architecture: Processes visitor data in the EU without persistent identifiers, cookies, or cross-device tracking.
• Real-time dashboard: Displays live traffic, channels, scroll depth, and pageviews with automatic updates every 30 seconds.
• Conversion and funnel tracking: Measures custom events, file downloads, form completions, ecommerce revenue, and multi-step drop-offs without code.
• Search and referral insights: Connects with Google Search Console and automatically groups campaign traffic alongside referral sources.
• Team collaboration and sharing: Provides role-based access control, shared public or private dashboard links, and scheduled email or Slack reports.