Fathom Analytics

Fathom Analytics is a privacy-first web analytics platform designed as a simple alternative to Google Analytics. It uses a lightweight script to track pageviews, custom events, and campaign conversions without collecting personal data or using tracking cookies. This cookieless approach allows website owners to gather traffic metrics without displaying cookie consent banners.

The platform offers an all-sites dashboard where users can view traffic across multiple web properties on a single screen. Built with compliance for regulations such as GDPR, CCPA, ePrivacy, and PECR, Fathom automatically routes European traffic through European-owned infrastructure. It is suitable for small businesses, enterprise teams, and digital agencies managing client sites.

Fathom includes an embedded AI assistant named Luna, which allows users to query dashboard analytics and documentation using natural language. The platform also features a REST API, GA4 historical data importing, automated email reports, and unlimited data retention for active subscribers.

Key features

• Cookieless tracking: Tracks website visits without placing cookies or collecting personal identifiable information.
• All-sites dashboard: Displays high-level traffic metrics and real-time active visitor counts across multiple sites on one screen.
• Campaign and conversion measurement: Tracks custom events, purchase values, and UTM parameters to measure campaign performance.
• European data privacy: Automatically routes European visitor traffic through European-owned cloud infrastructure.
• Luna AI assistant: Answers support questions and queries dashboard analytics through natural language conversations.
• Data import and export: Allows users to import historical Google Analytics 4 data and export raw report logs at any time.