Web & Product Analytics
Web and product analytics tools record what visitors and users do: the pages they view, the features they use, where they drop out of a funnel and what makes them come back. Some focus on traffic and acquisition reporting, others on in-product behaviour, retention and cohorts, and others on session replay and heatmaps.
Compare them on the data model (events or sessions), privacy and cookieless options, self-hosting, warehouse exports and how pricing scales with events or tracked users. App install attribution and deep linking now sit in Mobile Measurement Platforms.
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Platforms
Showing 34 platforms
Kissmetrics
Kissmetrics follows each customer from first click to every payment to show where paying customers originate.Integrates with AI1 view
Parse.ly
Content analytics platform that gives newsrooms and marketers real-time audience insights and growth metrics.Integrates with AI1 view
Piano Analytics
Piano Analytics is a behavioral analytics tool that unifies, analyzes, and activates digital data for organizations.Integrates with AI1 view
Umami
Open-source, privacy-first web and product analytics platform that tracks acquisition, behaviour, and revenue.Integrates with AI1 view
Usermaven
AI marketing attribution software connecting marketing, product, and CRM data to revenue for B2B SaaS and agencies.Integrates with AI1 view
UXCam
UXCam is a product analytics platform offering session replays, heatmaps, and AI-driven insights for apps and websites.Integrates with AI1 view
Clicky
Privacy-friendly web analytics and real-time visitor monitoring for websites and digital properties.Integrates with AI0 views
Countly
A first-party digital analytics and customer engagement platform for brands.0 views
FullStory
Comprehensive digital experience analytics with session replayIntegrates with AI0 views
Plerdy
Plerdy provides tools to improve website conversions, usability analysis, and search engine optimization.Integrates with AI0 views