Mobile Measurement Platforms

Mobile measurement platforms, often called MMPs, tell app marketers which ad network, campaign and creative brought each install, and what those users did next. They sit between the app's SDK and the ad networks, deduplicate claims, and send conversion postbacks back to the networks for optimisation.

Most also handle deep links, Apple's SKAdNetwork and AdAttributionKit reporting, ad fraud filtering, audience exports and cost aggregation. Compare them on network integrations, fraud tools, privacy features, raw data access and how pricing scales with attributed installs or conversions.