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Adjust vs Branch
Adjust and Branch are both Web/App/Product Analytics tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Adjust | Branch |
|---|---|---|
| Category | Web/App/Product Analytics | Web/App/Product Analytics |
| Pricing | Custom pricing (Core and Enterprise plans based on volume and features) | Quote-based |
| Free option | Yes | Not listed |
| AI integrations | MCP server, Claude, Codex, Cursor | MCP server, Claude, ChatGPT, Codex |
| Links | Adjust listingVisit website (opens in a new tab) | Branch listingVisit website (opens in a new tab) |
Which to choose
Choose Adjust if
- want a free Base plan for up to 12 months to start
- need iOS 14.5+ and SKAdNetwork tools included at no extra cost
- require global customer support across 25 languages
- want flexible data residency options in Europe and the United States
Choose Branch if
- need deep linking to route users directly to specific in-app content
- want web-to-app smart banners and QR code automation
- measure user paths across desktop web and connected TV alongside mobile
- need Android Privacy Sandbox support alongside SKAdNetwork
Verdict
Adjust and Branch both serve mobile marketers with attribution, SKAdNetwork support, fraud protection, and AI assistants. Adjust focuses on end-to-end app analytics and campaign optimisation. It suits teams that want a generous starting tier, offering a free Base plan for up to 12 months and SKAN tools at no extra cost. However, its broad feature set can overwhelm teams with simple attribution needs and requires significant onboarding.
Branch combines mobile measurement with deep linking and cross-platform routing. It suits growth marketers and developers who want to send users from web, email, SMS, or social straight to specific in-app content, or track conversions across desktop and connected TV. The trade-off is that technical setup requires developer resources, and features like connected TV attribution sit behind its top Enterprise plan.
FAQ
- How do Adjust and Branch compare on pricing?
Both platforms use custom, quote-based pricing without public rates. Adjust offers Core and Enterprise plans based on volume and features, while Branch uses quote-based tiers including a Basics plan and a top Enterprise plan.
- Do Adjust or Branch offer a free plan?
Adjust offers a free Base plan that is available for up to 12 months. Branch does not list a permanent free option, though it offers a free trial on its entry-level Basics plan.
- How do the AI assistants in Adjust and Branch differ?
Adjust includes Growth Copilot, which lets users ask plain-language questions to get analytics insights without using SQL or dashboards. Branch offers the Ivy AI assistant, which answers performance queries, provides growth recommendations, and automates link creation. Both tools also offer MCP integrations for Claude and Codex, with Adjust adding Cursor and Branch adding ChatGPT.
- How do both tools handle mobile privacy and iOS measurement?
Adjust includes iOS 14.5+ measurement and SKAdNetwork tools like the Conversion Hub at no extra cost, alongside GDPR, CCPA, and ISO/IEC 27001 compliance. Branch supports both Apple SKAdNetwork modelling and Android Privacy Sandbox standards.