AppMetrica

AppMetrica is a mobile analytics and attribution platform from Yandex. One SDK covers install attribution, in-app event analytics, user profiles, revenue tracking, push campaigns and crash reporting, so smaller teams can measure acquisition and product usage without running several tools.

For attribution it matches ad clicks to installs using device identifiers and the Google Play install referrer first, falling back to less strict methods when those are not available. It supports tracking links for many ad networks and deep links for re-engagement campaigns.

AppMetrica has a free plan with generous event limits, with paid plans for higher volumes and extra features. It is most widely used for apps in Russia and neighbouring markets. It is not part of Google's App Attribution Partner programme, and as a Yandex product, teams should check sanctions, data residency and audience fit for their markets before choosing it.