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Branch vs Kochava
Branch and Kochava are both Mobile Measurement Platforms tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Branch | Kochava |
|---|---|---|
| Category | Mobile Measurement Platforms | Mobile Measurement Platforms |
| Pricing | Quote-based | From $500/mo (Free tier available) |
| Free option | Not listed | Yes |
| AI integrations | MCP server, Claude, Codex | MCP server, Claude, Cursor |
| Platforms | Android, iOS | Android, iOS |
| Best for | Deep linking, Web-to-app journeys, Growth marketers | App marketers, CTV and OTT advertisers, Early-stage apps |
| Headquarters | Mountain View, US | Sandpoint, US |
| Founded | 2014 | 2011 |
| Links | Branch listingVisit website (opens in a new tab) | Kochava listingVisit website (opens in a new tab) |
Which to choose
Choose Branch if
- care most about deep links that open the right screen in your app
- grow mainly through owned channels such as web, email, SMS and social
- are replacing Firebase Dynamic Links
- want web-to-app journeys and attribution in one product
- want an AI assistant, Ivy, that builds links and answers analytics questions
Choose Kochava if
- want an MMP focused on paid campaign attribution
- want a permanently free plan, or published prices that start at $500 a month
- measure connected TV and OTT apps as well as mobile without an enterprise contract
- want marketing mix modelling and incrementality alongside attribution
- want audience and cross-device identity data next to attribution
Verdict
Branch and Kochava both attribute app installs, but they solve different first problems. Branch is a deep linking platform at heart: its links send people from websites, emails, SMS, social posts and QR codes to the right screen in the app, and attribution comes with them. Its Basics, Essentials and Enterprise plans are priced by quote, with a free trial on Basics, and connected TV attribution is reserved for Enterprise.
Kochava is a mobile measurement partner first, focused on attributing paid campaigns across mobile, web, connected TV and other devices. It publishes its prices: a free plan for up to 10,000 conversions a month, Foundation from $500 a month and Enterprise from $2,000. It adds marketing mix modelling, IdentityLink cross-device identity and the StationOne AI hub. Choose Branch when owned channels and the link experience drive your growth, and Kochava when paid media measurement is the main job.
FAQ
- Is Branch an MMP like Kochava?
Branch offers attribution with ad network integrations and can act as your MMP. Its strongest features are deep linking and web-to-app journeys, while Kochava focuses on paid campaign measurement, MMM and incrementality.
- Which one has a free plan?
Kochava's Free App Analytics plan is free with no time limit for up to 10,000 conversions a month, and includes CTV measurement, SmartLinks and fraud prevention. Branch has no free plan but offers a free trial on Basics; all its plans are priced by quote.
- Do Branch and Kochava work with AI assistants?
Both have MCP servers. Kochava's works with Claude, Claude Code, Cursor and VS Code, and its StationOne hub runs AI agents inside Kochava. Branch MCP, in closed beta, works with Claude, Claude Code and ChatGPT Codex, and Branch's Ivy assistant builds links and answers analytics questions.
- Can you use Branch and Kochava together?
Some apps pair Branch deep links with another MMP for attribution. Two attribution SDKs add cost and can disagree, so decide which tool owns attribution before you install both.