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Adjust vs Kochava
Adjust and Kochava are both Mobile Measurement Platforms tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Adjust | Kochava |
|---|---|---|
| Category | Mobile Measurement Platforms | Mobile Measurement Platforms |
| Pricing | Free Base plan; Core and Enterprise by quote | From $500/mo (Free tier available) |
| Free option | Yes | Yes |
| AI integrations | MCP server, Claude, Codex, Cursor | MCP server, Claude, Cursor |
| Platforms | Android, iOS | Android, iOS |
| Best for | Mobile game studios, Consumer app marketers, Paid user acquisition teams | App marketers, CTV and OTT advertisers, Early-stage apps |
| Headquarters | Berlin, DE | Sandpoint, US |
| Founded | 2012 | 2011 |
| Links | Adjust listingVisit website (opens in a new tab) | Kochava listingVisit website (opens in a new tab) |
Which to choose
Choose Adjust if
- run high-volume paid user acquisition, especially for games and consumer apps
- want iOS and SKAdNetwork measurement included on every plan
- measure PC and console titles alongside mobile and connected TV
- want AI analysis through Growth Copilot, or Adjust data in Claude, Codex or Cursor via the Adjust MCP
- want data centres in Europe and a data residency option
Choose Kochava if
- want a permanently free plan, or published prices that start at $500 a month
- want fraud prevention included from the free plan up
- need marketing mix modelling and incrementality alongside attribution
- want cross-device identity and audience activation next to attribution
- manage Apple Ads campaigns and want them automated with Search Ads Maven
Verdict
Adjust and Kochava are both full mobile measurement partners: each attributes installs and in-app events, integrates with the major ad networks, supports SKAdNetwork and measures connected TV. The differences are in pricing and in what comes in the box.
Adjust, an AppLovin company that says more than 300,000 apps work with it, keeps attribution, Datascape analytics and iOS measurement in every plan and sells the rest as Growth Solutions add-ons: fraud prevention, CTV AdVision, incrementality, PC and console measurement and TrueLink deep linking. Its free Base plan lasts up to 12 months, then Core and Enterprise are priced by quote. It is a common pick for high-spend game and consumer app studios.
Kochava publishes its prices. Free App Analytics costs nothing for up to 10,000 conversions a month, Foundation starts at $500 a month and Enterprise at $2,000. Fraud prevention is in every plan, and Kochava adds marketing mix modelling, IdentityLink cross-device identity and the StationOne AI hub. Smaller apps, budget-conscious teams and advertisers who want MMM next to attribution often find it the better fit, while large acquisition programmes tend to shortlist Adjust.
FAQ
- Do Adjust and Kochava have free plans?
Both do, on different terms. Kochava's Free App Analytics plan has no time limit and covers up to 10,000 conversions a month. Adjust's Base plan gives you every Core feature free for up to 1,500 attributions a month, for up to 12 months. Check the vendors for current terms before you commit.
- How much do Adjust and Kochava cost?
Kochava publishes its prices: Foundation starts at $500 a month with 33,000 conversions, and Enterprise at $2,000 a month with 200,000 monthly active users. Adjust prices Core (up to 250,000 annual conversions) and Enterprise (over 2.5 million) by quote, with volume discounts, and sells Growth Solutions such as fraud prevention as add-ons.
- Which is better for connected TV measurement?
Both measure CTV. Kochava includes mobile and CTV measurement from its free plan and covers all connected devices on Enterprise. Adjust includes TV attribution and sells CTV AdVision, its fuller CTV measurement product, as an add-on for Core and Enterprise clients.
- Do Adjust and Kochava work with AI assistants?
Yes. The Adjust MCP server connects Adjust data to Claude, Codex and Cursor, and Growth Copilot answers plain-language questions inside Adjust. Kochava's MCP server works with Claude, Claude Code, Cursor and VS Code, and its StationOne hub runs AI agents and campaign workflows inside Kochava.
- How hard is it to switch between Adjust and Kochava?
Plan for an overlap period. You swap SDKs in an app release, reconnect ad network integrations and postbacks, and should expect the two tools to report slightly different numbers while both run.