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Amplitude Analytics vs Heap
Amplitude Analytics and Heap are both Web/App/Product Analytics tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Amplitude Analytics | Heap |
|---|---|---|
| Category | Web/App/Product Analytics | Web/App/Product Analytics |
| Pricing | Free tier available; custom usage pricing | Free tier available / Quote-based |
| Free option | Yes | Yes |
| AI integrations | MCP server, Claude, ChatGPT, Codex, Cursor | MCP server |
| Platforms | Android | Shopify |
| Links | Amplitude Analytics listingVisit website (opens in a new tab) | Heap listingVisit website (opens in a new tab) |
Which to choose
Choose Amplitude Analytics if
- want built-in feature experimentation, A/B testing, and targeted guides
- need unlimited team seats across all plan tiers
- use AI assistants like Claude, ChatGPT, or Cursor to query data and manage taxonomy
- monitor AI agent interactions, session traces, and performance evaluators
Choose Heap if
- want automatic event capture without upfront manual tracking configuration
- need to analyse historical data retroactively for newly defined events
- want data science alerts from Heap Illuminate to uncover friction points automatically
- prefer querying analytics through the built-in Sense Chat AI assistant
Verdict
Amplitude Analytics suits product, marketing, and data teams from early-stage startups to global enterprises that want analytics, session replay, and feature experimentation in one place. It stands out for its AI integrations, allowing teams to query data through Claude, ChatGPT, and Cursor, plus its ability to monitor AI agent interactions. The main trade-offs are a potential learning curve from its broad feature set and usage-based costs that grow as event volume scales.
Heap suits product managers, growth marketers, and UX researchers in SaaS, e-commerce, and financial services who want to avoid manual tagging delays. Its autocapture technology records all user interactions from installation, enabling retroactive analysis of historical data without engineering changes. However, autocapture can generate high data volumes that require careful organisation, and paid plans rely on custom quote-based pricing.
FAQ
- Do Amplitude Analytics and Heap offer free plans?
Yes, both tools offer a free tier. Amplitude Analytics provides a free tier that covers up to two million events per month, while Heap offers a free tier designed for smaller projects and early-stage companies.
- How does pricing compare between Amplitude Analytics and Heap?
Amplitude Analytics uses custom usage-based pricing, meaning costs increase as your event volume scales, though all tiers include unlimited team seats. Heap uses quote-based pricing for its paid tiers, which requires contacting sales for custom session volume estimates.
- How do Amplitude Analytics and Heap differ in data collection?
Heap uses autocapture technology to automatically collect all user interactions from installation, allowing retroactive analysis without manual event configuration. Amplitude collects behavioural event data with schema management and automated taxonomy controls, which you can also update via its AI integrations.
- What AI capabilities do Amplitude Analytics and Heap include?
Both platforms offer Model Context Protocol (MCP) servers. Amplitude connects with Claude, ChatGPT, Codex, and Cursor, and includes agent analytics to monitor AI interactions. Heap includes Heap MCP, Sense Chat AI for conversational data queries, and Heap Illuminate for automated data science insights.