Pirsch Analytics

Pirsch Analytics is a web analytics solution designed as an alternative to Google Analytics, built with privacy in mind. Hosted in Germany, the platform operates entirely without cookies and does not store personally identifiable information, allowing businesses to comply with GDPR, CCPA, PECR, and Schrems II regulations without relying on consent banners. The platform provides a fast, visual dashboard that presents essential website statistics, audience insights, and performance metrics through intuitive one-click filtering.

Advanced features include event tracking for button clicks, checkouts, and signups, conversion goal monitoring, funnel analysis, tag-based segmentation for A/B testing, and individual user journey session summaries. Teams can collaborate by inviting members with specific roles, sharing dashboards via unique access links or public subdomains, and receiving automatic email reports. Pirsch offers extensive theming and white-labeling options, allowing users to customize logos, colors, and domains to fit their brand identity or offer a complete analytics solution to clients.

Integration is straightforward through a simple script addition, API backends, or native webhooks, alongside plugins and libraries for popular content management systems, website builders, and programming languages. Users can also migrate existing data from Plausible, Fathom, or Google Analytics. It suits website owners, agencies, and small businesses seeking a lightweight, compliant tool to track website performance without complex setups or data overload.