Simple Analytics

Simple Analytics is a privacy-first web analytics platform that measures website traffic without using cookies, local storage, IP address collection, or visitor identifiers. Hosted in Europe, it provides an independent dataset that runs standalone or alongside Google Analytics 4 (GA4) to capture pageviews and events missed when users deny cookie consent.

The platform is designed for privacy-conscious organizations, agencies, enterprise teams, and developers who need clear traffic metrics while maintaining compliance with privacy regulations. Users can view metrics in a simple dashboard or pipe raw and aggregated traffic data into external reporting tools, data warehouses, and business intelligence platforms.

Key features

• Cookieless traffic measurement: Tracks pageviews, session starts, referrers, and events without dropping browser cookies or storing visitor identifiers.
• GA4 baseline comparison: Operates alongside Google Analytics 4 to establish an observed baseline and identify traffic lost to consent rejection and ad blockers.
• EU data hosting: Stores and processes all analytics data within European Union data centers to comply with data sovereignty standards.
• Data export and APIs: Provides Stats and Raw Data APIs along with CSV and JSON exports for automated pipelines and custom reporting.
• BI tool integrations: Connects directly with Looker Studio, Power BI, and Chartbrew for consolidated analytics visualization.
• AI query assistant: Includes an AI interface that allows users to query traffic data and generate charts using natural language.