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Plausible Analytics vs Simple Analytics
Plausible Analytics and Simple Analytics are both Web/App/Product Analytics tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Plausible Analytics | Simple Analytics |
|---|---|---|
| Category | Web/App/Product Analytics | Web/App/Product Analytics |
| Pricing | From $9/mo | From $20/mo |
| Free option | Not listed | Yes |
| Best for | Website owners, Marketers, Agencies | Agencies, Enterprise teams, Privacy-conscious brands |
| Headquarters | — | Amsterdam |
| Founded | — | 2018 |
| Links | Plausible Analytics listingVisit website (opens in a new tab) | Simple Analytics listingVisit website (opens in a new tab) |
Which to choose
Choose Plausible Analytics if
- want an open-source analytics platform with a lower starting price of $9 a month
- need codeless conversion goals, ecommerce revenue attribution, and multi-step user journey funnels
- want a direct integration with Google Search Console for search query insights
- need scheduled email or Slack reports and role-based access control for your team
Choose Simple Analytics if
- want a permanent free option or prefer a flat pricing model over usage-based billing
- plan to run the tool alongside Google Analytics 4 to measure traffic lost to cookie consent rejection
- need raw data APIs and direct integrations with Looker Studio, Power BI, and data warehouses
- want an AI query assistant to ask questions and generate charts using natural language
Verdict
Plausible Analytics and Simple Analytics are both European-hosted, privacy-first web analytics platforms that work without cookies or consent banners. Plausible suits website owners, marketers, and agencies looking for an open-source replacement for Google Analytics. It starts at $9 a month on a usage model and focuses on built-in marketing metrics, offering user journey funnels, ecommerce revenue attribution, and Google Search Console integration on a single-page dashboard.
Simple Analytics suits agencies, enterprise teams, and privacy-conscious brands that want to export data or run an independent baseline alongside GA4. It offers a free option, with paid flat-rate plans starting at $20 a month. The main trade-off is between built-in funnel analysis and external data flexibility: Plausible tracks multi-step drop-offs out of the box, while Simple Analytics omits individual user journeys by design in favour of raw data APIs, BI tool integrations, and an AI query assistant.
FAQ
- How does pricing compare between Plausible Analytics and Simple Analytics?
Plausible Analytics uses a usage-based pricing model starting from $9 a month. Simple Analytics uses a flat pricing model starting from $20 a month.
- Do Plausible Analytics or Simple Analytics offer a free plan?
Simple Analytics offers a free option. Plausible Analytics does not have a permanent free tier and requires a paid subscription after a 30-day free trial.
- Which tool is better for connecting to business intelligence platforms?
Simple Analytics is built for external reporting, offering Stats and Raw Data APIs along with direct integrations for Looker Studio, Power BI, Chartbrew, and data warehouses. Plausible Analytics focuses on its own real-time dashboard, shared links, and scheduled email or Slack reports.
- Can both tools track user funnels and conversions?
Plausible Analytics tracks codeless conversion goals, custom events, ecommerce revenue, and multi-step user journey funnels. Simple Analytics tracks pageviews and events, but lacks individual user journey tracking by design.