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Fathom Analytics vs Plausible Analytics
Fathom Analytics and Plausible Analytics are both Web/App/Product Analytics tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Fathom Analytics | Plausible Analytics |
|---|---|---|
| Category | Web/App/Product Analytics | Web/App/Product Analytics |
| Pricing | From $15/mo | From $9/mo |
| Free option | Not listed | Not listed |
| Best for | Agencies, Ecommerce brands, Enterprise | Website owners, Marketers, Agencies |
| Links | Fathom Analytics listingVisit website (opens in a new tab) | Plausible Analytics listingVisit website (opens in a new tab) |
Which to choose
Choose Fathom Analytics if
- want an all-sites dashboard to view traffic across multiple web properties on one screen
- need to import historical Google Analytics 4 data into your new platform
- want an embedded AI assistant to query dashboard analytics using natural language
- require a REST API and unlimited data retention for active subscriptions
Choose Plausible Analytics if
- prefer an open-source analytics platform with a lower starting price of $9 per month
- need codeless conversion tracking for file downloads, form completions, and scroll depth
- want to analyse multi-step user journey funnels and drop-offs
- need Google Search Console integration and scheduled Slack reports
Verdict
Both Fathom Analytics and Plausible Analytics offer lightweight, cookieless alternatives to Google Analytics that remove the need for cookie consent banners. Fathom Analytics suits agencies, ecommerce brands, and enterprise teams that manage multiple properties and want an all-sites overview. It stands out for its GA4 historical data importer, unlimited data retention, and the Luna AI assistant for querying metrics in plain English.
Plausible Analytics is a strong fit for marketers, agencies, and website owners who prefer open-source software and a lower entry price. Starting at $9 per month compared to Fathom's $15 per month, Plausible focuses on codeless goal tracking, multi-step funnels, and Google Search Console integration. The main trade-off is between Fathom's multi-site view, AI querying, and GA4 migration tools versus Plausible's funnel analysis, Slack reporting, and lower starting cost.
FAQ
- How does pricing compare between Fathom Analytics and Plausible Analytics?
Both tools use a usage-based pricing model. Plausible Analytics starts from $9 per month, while Fathom Analytics starts from $15 per month. Plausible offers a 30-day free trial, though neither platform lists a permanent free tier.
- Do Fathom Analytics and Plausible Analytics require cookie consent banners?
No, neither platform uses tracking cookies or collects personal data. Both allow website owners to measure traffic and conversions without displaying cookie consent banners.
- How do the two tools handle European data privacy?
Fathom Analytics complies with GDPR, CCPA, ePrivacy, and PECR, automatically routing European visitor traffic through European-owned cloud infrastructure. Plausible Analytics is hosted in the EU on European infrastructure and processes all visitor data there.
- Can I migrate historical data from Google Analytics to these platforms?
Fathom Analytics includes a data importer that lets you bring in historical Google Analytics 4 data. The Plausible Analytics listing does not mention a GA4 data import feature, though it does integrate with Google Search Console for search query insights.