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Moz vs SpyFu
Moz and SpyFu are both SEO, AEO & SERP Intelligence tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Moz | SpyFu |
|---|---|---|
| Category | SEO, AEO & SERP Intelligence | SEO, AEO & SERP Intelligence |
| Pricing | $99–$599/mo | From $29/mo |
| Free option | Not listed | Not listed |
| AI integrations | — | ChatGPT |
| Best for | Digital marketers, Agencies, Enterprise SEO teams | SEO professionals, PPC advertisers, Digital agencies |
| Links | Moz listingVisit website (opens in a new tab) | SpyFu listingVisit website (opens in a new tab) |
Which to choose
Choose Moz if
- need local listing and review management for multiple locations
- want to track brand mentions and sentiment in ChatGPT and Gemini
- rely on proprietary metrics like Domain Authority and Spam Score
- track keyword performance across more than 170 search engines
Choose SpyFu if
- run Google Ads and need competitor PPC keyword and ad copy history
- want a lower starting price from $29 per month
- need unlimited search data exports on Pro and Team plans
- want a direct ChatGPT integration via SpyFu GPT to turn metrics into workflows
Verdict
Moz suits digital marketers, agencies, and enterprise SEO teams that focus on organic search, local directory management, and generative AI visibility. Its suite covers over 170 search engines, local review management via Moz Local, and high-volume SERP tracking through STAT. However, it starts at a higher flat rate of $99 per month and does not include pay-per-click competitor research.
SpyFu is built for SEO specialists, PPC advertisers, and agencies that want deep competitive intelligence across both organic search and Google Ads. Starting from $29 per month on a per-seat model, it offers over 18 years of historical data, ad split-test history, and a direct ChatGPT integration. The main trade-off is that SpyFu focuses primarily on Google search and lacks local listing management.
FAQ
- How does pricing compare between Moz and SpyFu?
Moz uses a flat pricing model ranging from $99 to $599 per month, with usage limits on keywords, crawls, and tracked links varying by tier. SpyFu starts from $29 per month on a per-seat model, where additional user seats and high-volume API usage require higher tiers or add-on fees.
- Which tool is better for paid search and Google Ads?
SpyFu is built for both SEO and PPC, offering competitor Google Ads keyword downloads, ad copy test history, estimated ad spend, and negative match suggestions. Moz focuses on organic search, local listing management, and AI search visibility rather than paid advertising.
- How do Moz and SpyFu handle AI search and integrations?
Moz includes Moz AI Explorer to track brand mentions, sentiment, and cited sources across generative AI tools like ChatGPT and Gemini. SpyFu offers a direct ChatGPT integration called SpyFu GPT to query search metrics and generate marketing workflows, alongside AI-powered site audits.
- Which platform covers more search engines and local SEO?
Moz tracks keyword performance across more than 170 search engines and includes Moz Local to sync business details and manage reviews. SpyFu focuses its data intelligence primarily on Google search and does not list local directory management.