Overview
Moz provides search engine optimization, local listing management, and AI search visibility software. Built for digital marketers, agencies, small businesses, and enterprise teams, the platform helps users monitor organic search rankings, audit site performance, and analyze link profiles.
The suite includes Moz Pro for core search workflows, Moz Local for multi-location listing and reputation management, STAT for high-volume enterprise SERP tracking, and Moz AI Explorer for tracking brand presence and sentiment within generative AI search models.
Moz also provides API access to proprietary metrics such as Domain Authority and Spam Score, along with reporting tools and free web browser extensions for on-page analysis.
Key features
- Rank tracking: Track keyword performance across desktop and mobile devices across more than 170 search engines.
- Site audits: Crawl websites to identify technical SEO errors and receive actionable recommendations for fixes.
- Link analysis: Analyze backlink profiles, linking domains, anchor text, and Domain Authority scores.
- Local SEO management: Sync business details to directory platforms and manage reviews from a central dashboard.
- AI search monitoring: Track brand mentions, sentiment, and cited sources across generative AI tools like ChatGPT and Gemini.
- Enterprise SERP analytics: Track daily rank data and custom keyword segments at scale using STAT.
Pros and cons
Pros
- Combines traditional search engine optimization with generative AI visibility tracking.
- Includes proprietary metrics like Domain Authority and Brand Authority.
- Provides localized listing and review management within the same software suite.
Cons
- Enterprise SERP analytics require a separate product setup via STAT.
- Usage limits on keywords, crawls, and tracked links vary by subscription tier.
Best for
- Digital marketers
- Agencies
- Enterprise SEO teams
