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Moz vs Semrush
Moz and Semrush are both SEO, AEO & SERP Intelligence tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Moz | Semrush |
|---|---|---|
| Category | SEO, AEO & SERP Intelligence | SEO, AEO & SERP Intelligence |
| Pricing | $99–$599/mo | $139–$299/mo |
| Free option | Not listed | Yes |
| AI integrations | — | MCP server, Claude, ChatGPT, Cursor, Gemini, Perplexity |
| Best for | Digital marketers, Agencies, Enterprise SEO teams | — |
| Links | Moz listingVisit website (opens in a new tab) | Semrush listingVisit website (opens in a new tab) |
Which to choose
Choose Moz if
- want a lower starting price on paid plans at $99 per month
- need proprietary metrics like Domain Authority, Brand Authority, and Spam Score
- require high-volume enterprise SERP tracking via STAT
- want free web browser extensions for on-page analysis
Choose Semrush if
- want a permanent free tier to start without a credit card
- need native AI integrations and MCP connections for ChatGPT, Claude, Gemini, Cursor, and Perplexity
- want toolkits for digital advertising, social media, and content creation alongside SEO
- need competitive intelligence on traffic sources and advertising spend
Verdict
Moz suits digital marketers, small businesses, agencies, and enterprise SEO teams that focus on core organic search, local directory management, and proprietary link metrics like Domain Authority. It offers a lower entry price for paid plans at $99 per month, though high-volume enterprise SERP tracking requires setting up a separate product called STAT.
Semrush suits freelancers, agencies, and marketing teams looking for a broader marketing intelligence suite that spans SEO, competitive advertising spend, social media, and content creation. Its paid plans start higher at $139 per month and can carry a steep learning curve, but it offers a permanent free tier and connects live data directly into AI assistants via an official Model Context Protocol server.
FAQ
- How does pricing compare between Moz and Semrush?
Moz offers flat-rate paid plans ranging from $99 to $599 per month. Semrush paid plans range from $139 to $299 per month, though additional team seats and specialised reporting features require paid add-ons.
- Do Moz and Semrush offer free plans?
Semrush provides a permanent free tier that does not require a credit card. Moz does not list a free plan for its core platform, though it does offer free web browser extensions for on-page analysis.
- How do Both tools handle AI search visibility and integrations?
Both platforms track brand mentions, citations, and sentiment inside generative AI tools. Moz uses Moz AI Explorer to monitor ChatGPT and Gemini, while Semrush tracks major LLM platforms and connects live search data directly into ChatGPT, Claude, Gemini, Cursor, and Perplexity via apps and an official MCP server.
- Which platform is better for broader digital marketing beyond SEO?
Semrush covers more channels outside of organic search, with toolkits for digital advertising, social media, content creation, and competitor ad spend analysis. Moz focuses strictly on organic search workflows, link analysis, local listing management, and SERP tracking.