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Keyword.com vs Semrush
Keyword.com and Semrush are both SEO, AEO & SERP Intelligence tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Keyword.com | Semrush |
|---|---|---|
| Category | SEO, AEO & SERP Intelligence | SEO, AEO & SERP Intelligence |
| Pricing | $4–490/mo | $139–$299/mo |
| Free option | Not listed | Yes |
| AI integrations | MCP server, Claude, ChatGPT, Codex, Cursor | MCP server, Claude, ChatGPT, Cursor, Gemini, Perplexity |
| Links | Keyword.com listingVisit website (opens in a new tab) | Semrush listingVisit website (opens in a new tab) |
Which to choose
Choose Keyword.com if
- want a dedicated rank and AI visibility tracker starting at $4 per month
- need to track unlimited domains and projects across standard plans
- require automated white-label client reporting and live performance dashboards
- want to track local Google rankings down to specific city and ZIP code levels
Choose Semrush if
- need a full marketing suite covering technical site audits, backlink analysis, social media, and digital advertising
- want a permanent free tier to start without entering a credit card
- need to conduct keyword and market research across tens of billions of search queries
- want native integrations for Gemini and Perplexity alongside Claude, ChatGPT, and Cursor
Verdict
Keyword.com suits SEO agencies and in-house teams that want a focused rank tracking and AI visibility tool with a low entry price. It covers traditional Google results, local ZIP codes, and generative AI platforms like ChatGPT, Gemini, Copilot, and Perplexity, while supporting unlimited domains and white-label reporting. The main trade-off is that it only handles rank and visibility tracking rather than full technical SEO audits, and AI tracking uses separate credits.
Semrush suits freelancers, agencies, and enterprise organisations that want an all-in-one marketing intelligence platform. Acquired by Adobe, it combines rank and AI citation tracking with technical site crawls, backlink audits, competitive intelligence, and toolkits for content, social media, and advertising. The trade-off is a steeper learning curve and a higher starting price for paid plans, though a permanent free tier is available.
FAQ
- How does pricing compare between Keyword.com and Semrush?
Keyword.com uses flat pricing ranging from $4 to $490 per month, with no free option listed. Semrush offers a permanent free tier without requiring a credit card, while its paid flat-rate plans range from $139 to $299 per month.
- Do both tools track brand visibility in AI search engines?
Yes, both platforms monitor brand mentions, citations, and sentiment across generative AI systems. Keyword.com specifically tracks ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot, and Perplexity, while Semrush tracks major LLM platforms including ChatGPT and Claude.
- Which tool is better for technical SEO and backlink audits?
Semrush is built for broader SEO tasks, offering website crawling for technical issues, backlink profile audits, and competitive traffic analysis. Keyword.com focuses specifically on rank tracking and search visibility rather than offering a technical SEO audit suite.
- Can I connect Keyword.com and Semrush to AI coding and chat assistants?
Yes, both tools provide official Model Context Protocol (MCP) servers to query live data inside AI assistants. Keyword.com integrates with Claude Code, ChatGPT, Codex, and Cursor, while Semrush connects with Claude, ChatGPT, Cursor, Gemini, and Perplexity.