SpyFu

SpyFu is a search engine optimization (SEO) and pay-per-click (PPC) competitive intelligence platform. It enables digital marketers, SEO specialists, and PPC advertisers to analyze competitor search strategies across Google Ads and organic search results.

The platform allows users to research competitor keywords, view historical ad split tests, track SERP rankings, and run technical site audits. It provides actionable recommendations for identifying profitable keywords, expanding ad campaigns, and fixing on-page technical issues.

SpyFu also offers API access, custom branded client reporting, backlink discovery tools, and integration with ChatGPT to turn search data into guided execution.

Key features

• Competitor PPC research: Search competitor domains to download historical Google Ads keywords, ad copy tests, and estimated ad spend.
• SEO keyword tracking: Discover organic keywords competitors rank for, monitor ranking position shifts, and analyze SERP history.
• AI-powered site audits: Scan websites for technical or on-page issues and generate AI recommendations to update titles, links, and content.
• Google Ads advisor: Receive keyword recommendations and negative match suggestions based on successful competitor ad campaigns.
• Backlink and outreach analysis: Identify backlinks driving competitor rankings and discover influencer targets for outreach campaigns.
• ChatGPT integration: Connect search data directly to ChatGPT to query metrics and generate marketing workflows automatically.
• Custom branded reporting: Build custom client reports and automate periodic PDF updates for agency stakeholders.