Zuko

Zuko is a form analytics and session replay platform designed to help enterprises and businesses understand why customers abandon online forms and checkouts. The platform provides granular data on individual form fields, helping teams pinpoint user experience and interface issues without requiring extensive developer resources for setup. By installing tags, users can begin tracking form interactions quickly.

Key capabilities include AI-powered summaries that highlight when, where, and why visitors leave forms, as well as an Agent Score feature that assesses whether forms are optimised for AI assistants completing checkouts on behalf of users. The software works out of the box with most standard web forms and supports major third-party providers and ecommerce tools such as Shopify, Jotform, HubSpot, Magento, Pardot, WordPress, and BigCommerce. It suits marketing teams, conversion rate optimisation specialists, and product managers seeking to lift form conversion rates, minimise customer service errors related to incorrect orders, and gain instant clarity on drop-off points.