Wingify

Wingify is an agentic digital experience optimization platform that unifies experimentation, personalization, feature management, commerce, and behavior analytics. Created through the merger of VWO and AB Tasty, the platform helps growth, marketing, product, and digital teams optimize customer interactions across web, mobile apps, and server-side applications.

The platform uses Wingz AI, an embedded intelligence layer that operates across the full optimization loop. It analyzes visitor behavior, generates hypotheses, constructs variations, and executes tests or rollouts across digital touchpoints.

Built on a unified customer data platform, Wingify connects anonymous in-session signals to personalized experiences. Teams can deploy client-side or server-side experiments, manage feature flags, and orchestrate multi-channel customer engagement.

Key features

• Experimentation Suite: Run A/B, multivariate, and split URL tests across client-side, server-side, and mobile app environments.
• Wingz AI Engine: Automates hypothesis creation, test generation, data analysis, and autonomous optimization workflows.
• Behavior Analytics: Captures user behavior using heatmaps, session recordings, funnels, form analytics, and user feedback surveys.
• Personalization and Emotions: Delivers targeted content and segments visitors based on in-session behavior and emotional need profiles.
• Feature Management: Controls feature rollouts, feature flags, and cohort targeting with automated safety guardrails.
• Commerce Optimization: Integrates product search, recommendations, and merchandising into a unified catalog workspace.