Zappi

Zappi is a consumer insights platform that combines consumer data and artificial intelligence to deliver connected insights for brands. The platform is designed to help teams create successful products, develop better advertisements and build winning brands through a continuous feedback loop. Zappi features an innovation system that allows users to test, learn and iterate with consumers involved at every step, delivering outcomes that are predictive of in-market success.

Its advertising module guides ad development from initial concepts to execution with insights powered by AI and grounded in real market outcomes, helping create ads that boost short-term sales and build brand equity. Additionally, the brand health system provides continuous insight into how people experience a brand, what drives growth and where to focus next, allowing users to spot shifts early and make decisions rooted in actual consumer behavior. Zappi ensures data reliability by adhering to ESOMAR and ISO standards.

The platform offers flexible methodologies, adaptable audiences and quick data-slicing options to ensure every insight is precise and relevant. It supports research customisation and integrates insights across innovation, advertising and brand tracking into a single system, helping brands anticipate trends, stay ahead of the competition and keep the voice of the consumer at the centre of their operations.