GWI

GWI is a global consumer insights and audience intelligence platform providing survey-based market research across more than 50 global markets. The platform collects verified human data from over two million annual interviews, covering consumer interests, attitudes, brand preferences, and purchasing behaviors.

Designed for strategists, marketers, research teams, and agencies, GWI helps organizations benchmark target audiences, pressure-test marketing strategies, and track emerging market trends. The platform combines self-serve audience profiling tools with conversational AI features to accelerate research tasks.

Alongside its web platform, GWI offers Agent Spark, an AI analyst that queries verified survey data directly. The vendor also supports programmatic data access via APIs and Model Context Protocol (MCP) integrations for external AI tools.

Key features

• Agent Spark: Conversational AI insights assistant that queries over 35 billion data points to deliver answers grounded in survey research.
• Audience profiling: Tools to examine consumer demographics, attitudes, media consumption, and buying habits across 50+ global markets.
• Trend tracking: Access to 15+ years of historical data to analyze shifts in consumer behavior and sentiment over time.
• API & MCP integrations: Connectors enabling AI assistants like ChatGPT, Claude, and Copilot to access GWI audience data directly.
• Bespoke research: Custom research design and survey execution options for specialized enterprise research projects.