Overview
YouScan is an AI-powered social media listening and image recognition platform designed to help businesses understand their customers, analyze consumer opinions, discover actionable insights, and manage brand reputation. The platform features Insights Copilot, an AI agent that allows users to converse directly with their social listening data, ask questions, and receive instant consumer insights in seconds. In addition to traditional text monitoring across media sources and social platforms, YouScan offers visual insights capabilities.
This technology spots and understands visual content across social media, detecting logos, objects, scenes, activities, and demographic information in images. Brands and agencies can use visual insights to see real-world product consumption situations, conduct competitor analysis, measure brand visibility, and find influencers or brand ambassadors. The platform tracks customer perceptions and sentiment on multiple layers, catching context in online conversations, emojis, and customer emotions with high accuracy.
It provides brand health analytics, proactive reputation management, real-time sentiment tracking, and instant brand trend detection. YouScan suits marketing and PR teams, digital strategists, researchers, and brand managers looking for comprehensive social intelligence and audience research capabilities. Users can monitor major platforms including TikTok, Instagram, Reddit, YouTube, and X, making it suitable for organisations wanting broad digital coverage and deep qualitative feedback.
Best for
- Brand managers
- Agencies
- Social media teams

