Wisepops

Wisepops is a visitor intelligence and onsite traffic activation platform designed to help brands understand who visits their website, run targeted conversion campaigns, and measure the incremental lift. The platform uses artificial intelligence to read visitor intent, behaviour, source, and journey, segmenting audiences into groups such as high-intent buyers, category explorers, returning visitors, and cart abandoners. Rather than relying on one-off campaigns, Wisepops runs playbooks that sequence multiple campaigns along the visitor journey using priority logic so visitors receive the correct message at the right moment.

Campaigns can be deployed across six onsite channels including popups, quizzes, a feed, web push notifications, embeds, and bars. It targets users based on over thirty behavioural signals and features integrated A/B testing capabilities against control groups or variants, measuring performance on metrics such as revenue per visitor, average order value, bounce rate, time on site, and repeat visits. The platform is suitable for a wide range of industries including ecommerce, business-to-business, SaaS, non-governmental organisations, education, real estate, and healthcare.

Wisepops features native integrations with over fifty tools, including Klaviyo, Google Analytics 4, HubSpot, Salesforce, Segment, and Google Tag Manager, allowing data to sync in real time. It offers a hybrid model combining the software platform with strategic partnership support, such as traffic audits and conversion strategists who help design campaigns and conduct monthly business reviews.