Wicked Reports

Wicked Reports is a first-party marketing attribution platform built for ecommerce brands, agencies, and operators managing paid ad budgets. Grounded in twelve years of click-based tracking data, the platform connects customer purchases directly to the real clicks that generated them, separating new customer acquisition costs from repeat purchases.

The platform provides ground-truth data independent of self-reported ad network metrics to eliminate reporting disputes between marketing, agency, and finance teams. Beyond performance reporting, Wicked Reports feeds verified conversion signals back to ad platforms to optimize ad bidding algorithms and delivers weekly spend recommendations across channels.

Wicked Reports also includes a built-in AI analyst and offers Model Context Protocol (MCP) connectivity, enabling external AI assistants to process verified performance data with built-in attribution guardrails.

Key features

• Click-based attribution: Connects customer orders to specific ad clicks while distinguishing first-time buyers from repeat orders.
• First-party conversion signals: Sends verified new-customer events to ad platforms to optimize ad targeting toward valuable buyers.
• Weekly ad spend guidance: Delivers automated Scale, Chill, or Kill recommendations across advertising channels.
• MCP server connectivity: Allows external AI tools like Claude and ChatGPT to analyze verified attribution data.
• LTV and cohort analytics: Measures customer lifetime value and long-term retention patterns across acquisition channels.
• Multi-platform aggregation: Consolidates performance metrics from ad networks like Meta, Google, TikTok, and Pinterest.