Whatagraph

Whatagraph is an agentic marketing intelligence and reporting platform designed for marketing agencies, e-commerce brands, and multi-location businesses. It unifies cross-channel marketing, analytics, CRM, and ecommerce data into a single governed data layer with standardized metric, blending, and currency rules.

The platform relies on automated AI agents, called IQ Agents, to handle recurring data tasks on a set schedule or trigger. Teams can automate monthly report drafting, generate performance commentary, monitor account pacing, and distribute alerts across platforms like Slack or email.

Built for multiplayer collaboration, Whatagraph allows team members to share memory, client context, and agent workflows across an organization. Beyond native connectors, it features custom connection builders and Model Context Protocol (MCP) support to query governed marketing data directly inside external AI tools.

Key features

• Governed data hub: Connects cross-channel marketing sources onto a unified data layer with custom metric, blend, and currency rules.
• IQ Agents: Executes scheduled or triggered tasks such as drafting reports, monitoring accounts, and writing commentary.
• Account monitoring and alerts: Tracks campaign performance and budget pacing across client accounts and pushes alerts to Slack or email.
• Bulk report editing: Enables global updates to metrics, templates, and report settings across multiple client accounts in one step.
• Model Context Protocol (MCP): Connects Whatagraph data hubs directly to external AI assistants like Claude, ChatGPT, and Cursor.
• Smart sources: Builds custom API connectors from simple prompts to pull data from unlisted marketing tools.