Overview
AgencyAnalytics is a client intelligence and reporting platform built specifically for marketing agencies. It consolidates data from over 85 marketing platforms into customizable live dashboards, automated scheduled reports, and white-labeled client portals.
The platform helps agency leadership, account managers, and strategists streamline reporting workflows and demonstrate marketing performance across clients. Teams can monitor multi-channel campaigns, set custom KPIs, track goal progress, and identify performance anomalies before clients raise questions.
To support modern AI workflows, AgencyAnalytics incorporates built-in features including automated executive summaries, AI search visibility tracking, and direct integration with AI assistants via Model Context Protocol (MCP).
Key features
- Automated reporting: Schedule and send customizable, white-labeled client reports on a recurring basis.
- Live dashboards: Create branded client portals and live dashboards to display real-time marketing metrics across channels.
- 85+ marketing integrations: Connect data sources across SEO, PPC, social media, email, and web analytics into a central platform.
- AgencyAI insights: Analyze performance trends, generate executive summaries, and detect anomalies across client accounts automatically.
- Model Context Protocol: Connect live client data directly to Claude, ChatGPT, and other AI tools to query performance in natural language.
- AI and Rank Tracker: Track keyword search rankings alongside brand visibility across conversational AI engines.
Pros and cons
Pros
- Dedicated client portals with complete white-label branding and continuous client access.
- Native MCP integration allowing teams to query client performance inside external AI tools.
- Broad range of over 85 marketing data source integrations supported out of the box.
Cons
- Tailored specifically for marketing agencies rather than general enterprise business intelligence.
- Select third-party integrations have API restrictions on multi-account connections.
Integrates with AI
Connect AgencyAnalytics to AI assistants and agents.
Compare: Marketing tools with an MCP server · Marketing tools that integrate with Claude · Marketing tools that integrate with ChatGPT
Best for
- Marketing agencies
- Agency executives
- Account managers

