Webtrends Optimize

Webtrends Optimize is a market-leading experimentation and personalisation platform designed to help brands and agencies transform user experiences and increase conversions. The platform offers a full-stack, all-inclusive model where all features are available in a single SaaS licence scaled to traffic, removing hidden tiers and feature restrictions. Core testing capabilities include A/B testing, ABn testing, split testing, full and fractional multivariate testing, multi-armed bandits, and server-side testing using feature flags and APIs.

Personalisation features leverage real-time behaviour, affinity models, and imported data warehouse profiles to display targeted messaging that builds trust and drives urgency. The platform includes an advanced code editor powered by VS Code and a WYSIWYG visual editor that uses modern browser APIs. It is SPA ready with a lightweight, single-line JavaScript implementation supporting frameworks such as ReactJS, NextJS, AngularJS, and Gatsby.

Dimensional reporting enables users to analyse experiments from multiple viewpoints with limitless filtering and re-orderable data hierarchies. Third-party integrations operate across three core areas: pushing data to analytics, session recording, and data warehouses; pulling from datalayers and user profiles; and triggering alert systems based on observed events. Additional capabilities include product recommendation engines using product feeds, customisable surveys for voice of customer feedback, and AI functionality designed to automate tedious work and assist users without adding unnecessary features.

Webtrends Optimize serves brands and fast-growing innovators worldwide, offering structured SaaS licence pricing scaled to traffic.