Serpstat

Serpstat is a comprehensive search marketing platform designed to accelerate SEO and PPC workflows. It provides essential data and analytical capabilities to help brands, agencies, and marketing professionals understand search performance and visibility. The platform features robust keyword research tools covering numerous countries with detailed metrics such as search volume, cost per click, and keyword difficulty.

Users can identify search competitors, uncover hidden keyword opportunities, and evaluate competitor advertising strategies to refine paid search campaigns. Serpstat includes functionality for backlink analysis, allowing teams to review domain metrics, visibility indices, and backlink profiles at scale. For on-site optimisation, the platform offers technical site audit capabilities that detect and prioritise issues, monitor optimisation progress over time, and provide actionable recommendations for improvement.

Additionally, it supports rank tracking across mobile and desktop devices with flexible scheduling options for multiple geographic regions. Teams can collaborate efficiently using multi-user accounts and leverage an API data provider option with dedicated integration support. Suitable for digital marketers, SEO specialists, and agencies seeking to streamline search marketing tasks and monitor competitor performance.