Scrunch

Scrunch is an AI customer experience platform designed to help brands and agencies navigate the shift from traditional web traffic to AI-first discovery. As autonomous agents increasingly research, evaluate, and recommend products on behalf of humans, Scrunch provides the infrastructure needed to ensure your brand is found, cited, and recommended in generative search engines and conversational platforms. The platform monitors how your brand appears across relevant prompts, tracks authoritative citations, and surfaces actionable insights to grow your AI search visibility over time.

It offers shopping-specific performance tracking at the product level, alongside tools to explore emerging AI search patterns and consumer behaviors. Key capabilities include analyzing AI website traffic, optimizing how AI systems consume your web content, and delivering information directly to AI agents without disrupting the human visitor experience. Scrunch suits enterprise organizations and agencies looking to future-proof their acquisition strategies, monitor prompt results, and benchmark topic share against competitors.

The platform features robust security standards including SOC 2 Type II certification, role-based access control, and SAML and OAuth single sign-on options, alongside global deployment capabilities. Scrunch also integrates with Zapier, allowing teams to turn AI visibility data and insights into automated workflows across applications such as Slack, Linear, Notion, and HubSpot.