Screaming Frog

Screaming Frog is a UK-based search marketing agency and software developer best known for its desktop SEO Spider tool and Log File Analyser. The SEO Spider crawls websites to detect technical issues such as broken links, redirects, duplicate content, and missing metadata. The Log File Analyser processes raw server logs to track search engine bot activity and crawl frequency.

In addition to desktop software, Screaming Frog operates a digital marketing agency providing search engine optimization, pay-per-click management, content marketing, digital PR, and AI search optimization. Its agency teams work with businesses across various industries to manage organic visibility, ad campaigns, and brand reputation across search platforms.

Key features

• Technical SEO auditing: Crawls web pages to evaluate site structure, HTTP status codes, canonical tags, and meta directives.
• Log file analysis: Parses web server log files to verify bot access, monitor crawler behavior, and analyze search engine bot efficiency.
• Content and duplicate analysis: Identifies exact and near-duplicate pages, missing titles, spelling errors, and unoptimized page elements.
• Data integrations: Connects directly with Google Analytics, Google Search Console, PageSpeed Insights, and third-party link metrics tools.
• Custom scraping and extraction: Allows custom regex, CSS path, or XPath extraction from page source code during site crawls.
• Agency marketing services: Offers managed services covering technical SEO, PPC management, link building, digital PR, and generative engine optimization.