Overview
Quantilope is an end-to-end consumer intelligence platform designed to automate quantitative and qualitative market research workflows. The software enables insight teams to design surveys, collect consumer data, and generate analysis with high speed and statistical rigor.
The platform integrates brand growth principles, such as Mental Availability and Category Entry Points, to help organizations track brand health and competitive shifts over time. It provides access to a global consumer panel network alongside synthetic sample capabilities using a brand's own data.
Key features
- Automated research methods: Executes 16 automated quantitative and qualitative research methodologies including Conjoint, TURF, MaxDiff, and Implicit testing.
- AI research assistant: Features an integrated AI assistant named quinn that assists in drafting questionnaires, auditing survey logic, and compiling board-ready dashboards.
- Continuous brand tracking: Monitors consumer perceptions, brand health metrics, and category entry points dynamically over time.
- Global panel access: Connects directly to a global network of over 300 million target consumer respondents.
- Synthetic category twins: Generates digital twins based on brand data to simulate consumer feedback during early-stage research planning.
- Automated reporting and exports: Delivers automated significance testing, chart generation, data cleaning, and direct exports to PowerPoint.
Pros and cons
Pros
- Combines advanced statistical methodologies with automated execution and reporting.
- Delivers real-time survey results and automated data visualization.
- Integrates AI assistance across the entire research workflow from survey design to reporting.
Cons
- Advanced methodologies like Conjoint and Segmentation require higher-tier plans.
- Complex quantitative methodologies require team onboarding to fully utilize.
Best for
- Market researchers
- Enterprise brands
- Consumer strategy teams


