Qualaroo

Qualaroo is a customer feedback and user research platform designed to collect real-time qualitative insights from website visitors and digital product users. It uses lightweight micro-surveys called Nudges to engage users without affecting page performance or loading speed.

The platform is built for product managers, user experience researchers, digital marketers, and customer success teams. By triggering contextual questions based on user behavior and demographics, Qualaroo helps organizations understand the motivations behind user actions and improve digital customer experiences.

Qualaroo combines real-time survey collection with built-in analytics, heatmaps, session replays, and identity tracking. It provides automated tools to analyze open-ended feedback and segment survey participants based on custom traits and interactions.

Key features

• Nudge surveys: Deploys targeted micro-surveys on websites, web applications, mobile apps, and design prototypes.
• Advanced targeting: Triggers surveys based on user actions, scroll depth, time on page, exit intent, and visitor location.
• Identity tracking: Connects survey responses to specific users via an Identify API using email addresses, account tiers, or user IDs.
• AI feedback analysis: Uses IBM Watson and sentiment analysis to score customer responses, extract keywords, and generate topic summaries.
• Heatmaps and session replays: Tracks user clicks, scrolls, and drop-offs directly alongside survey responses.
• Question branching: Directs respondents through customized paths based on their answers to keep surveys concise and relevant.