Postscript

Postscript provides agentic retention marketing across SMS, RCS, Email, and additional channels, built specifically for modern commerce and the artificial intelligence era. The platform is designed from the ground up to support multichannel operations natively rather than through bolted-on extensions, allowing teams to deploy updates rapidly. At the core of the platform is the Agentic Context Platform, which stores and utilizes both brand and customer context.

This system holds unified customer data and brand guidelines, enabling artificial intelligence agents to read from it and act at the individual subscriber level. Every message sent and action taken across channels helps inform the platform. Postscript supports high-performing marketing products including SMS programmes, rich communication services, email marketing built on an artificial intelligence foundation, agentic marketing via Shopper, and Infinity Testing for data-driven message optimisation.

The platform includes built-in compliance features and offers cost structures without hidden profile fees or base rate inflation. It suits brands seeking to run automated, personalised retention campaigns across multiple messaging channels using unified customer context and artificial intelligence agents.