Pixalate

Pixalate is an ad fraud protection, privacy, and compliance analytics platform built for Connected TV (CTV), mobile applications, and web properties. The platform monitors digital advertising inventory across millions of apps, domains, and OTT devices to help media buyers and sellers detect invalid traffic and verify inventory quality.

The software serves supply-side platforms (SSPs), demand-side platforms (DSPs), programmatic ad exchanges, publishers, and brand advertisers. It offers pre-bid blocking and post-bid analytics across display, mobile, and streaming TV ad channels.

Pixalate provides specialized threat detection for CTV environments, including server-side ad insertion (SSAI) spoofing and bundle ID mapping, alongside privacy auditing tools for app developer compliance and child safety regulations.

Key features

• Ad fraud blocking: Prevents invalid traffic (IVT) in real time before bids are placed across CTV, mobile, and web channels.
• OpenEPG DB and API: Enriches open programmatic CTV bid requests with show titles, genres, ratings, and channels without requiring publisher opt-in.
• Ad Fraud API: Returns risk scores and specific IVT reason codes across dozens of invalid traffic categories including SSAI spoofing.
• Media Ratings Terminal: Delivers discovery and risk analytics on millions of web domains and apps for privacy, brand safety, and compliance auditing.
• Publisher and Seller Trust Indexes: Ranks programmatic SSPs and publishers based on traffic quality, inventory directness, and risk metrics.
• Know Your Developer: Tracks app developer privacy compliance, location tracking practices, and COPPA risk signals.