Overview
CHEQ is a traffic, identity, and threat intelligence engine designed to protect go-to-market operations and digital customer journeys. The platform analyzes digital interactions in real time to distinguish legitimate human users from bots, fake traffic, and unauthorized AI agents.
The software is tailored for marketing, e-commerce, and digital security teams looking to improve lead quality and protect ad budgets. By identifying bad traffic before it impacts conversion funnels, CHEQ helps businesses maintain clean data across ad channels, landing pages, and web applications.
In addition to standard ad fraud protection, CHEQ provides governance features for the AI era. It allows businesses to monitor, classify, and manage how AI agents and automated systems interact with digital properties and e-commerce stores.
Key features
- CHEQ Acquisition: Protects paid ad campaigns across major advertising channels by filtering invalid clicks and non-human traffic.
- CHEQ Form Guard: Blocks fake lead submissions and automated form spam to protect sales efficiency and pipeline quality.
- CHEQ Analytics: Delivers reporting on traffic composition, separating human visits from bot and agent interactions across web domains.
- Agent Trust Management: Classifies and governs incoming AI agents by identity and intent to manage agentic commerce and web access.
- Control and Compliance: Manages consent policies, website tagging, and third-party script compliance to safeguard customer data.
Pros and cons
Pros
- Helps increase marketing return on investment by filtering fake ad clicks and invalid leads.
- Provides coverage across ad campaigns, lead forms, and website analytics in one platform.
- Includes governance controls specifically designed for managing AI agent traffic.
Cons
- Pricing is customized and not publicly disclosed on the website.
- Full deployment requires setup and tag integration across digital channels.
Best for
- Ecommerce brands
- Marketers
- Agencies
