Overview
Oncrawl is a cloud platform that collects, cross-references and analyses massive volumes of crawl, log and performance data to provide a foundation for technical SEO decisions across traditional and AI search. The platform helps technical SEO teams run audits on complex sites, monitor structural health over time, and analyse real log data to understand how search engine bots and AI bots interact with a site. It strengthens site architecture by analysing internal linking structures, spotting orphan pages and removing structural bottlenecks to support crawl efficiency and content discovery.
Oncrawl connects technical data to search performance by cross-referencing crawl, log and ranking data to determine what drives visibility. It tracks page rankings, tracks shifts in search intent and preserves historical Google Search Console data beyond standard limits. Users can present findings internally using guided analysis paths called Lenses.
The platform includes automated features to schedule crawls, automate log ingestion and set up alerts for regressions. It also monitors AI bot activity to help teams understand and improve visibility in AI-generated answers, while the Content Lens uses AI to assess content quality and SEO readiness at scale. Oncrawl suits technical SEO teams, large site operators and digital marketing consultants managing complex web environments.
Notable integrations include a full REST API for exporting data, triggering crawls and connecting with custom reporting tools, workflows and spreadsheets.
Best for
- Technical SEO teams
- Agencies
- Large enterprise websites

