Northbeam

Northbeam is a marketing analytics platform designed for ecommerce and direct-to-consumer brands to analyze ad performance and measure media return. The platform combines multi-touch attribution, media mix modeling, and incrementality testing to evaluate campaign efficiency across channels.

The system captures customer touchpoints using first-party data, avoiding reliance on third-party cookies. It provides unified metrics across ad networks and online storefronts, giving growth teams and media buyers actionable insights into customer acquisition costs.

By analyzing performance across custom lookback windows, Northbeam attributes revenue across complex buyer journeys. It enables marketers to identify which ads generate new customer demand versus those that target existing customers.

Key features

• Multi-touch attribution: Tracks individual user journeys across channels using first-party data and statistical attribution models.
• Media mix modeling: Provides revenue forecasting and scenario planning across digital and offline channels.
• Northbeam Apex: Feeds custom attribution data directly to ad platform algorithms to optimize ad delivery.
• Clicks + Deterministic Views: Attributes revenue to view-through impressions and video reach campaigns using deterministic modeling.
• Incrementality testing: Evaluates channel performance through holdout testing to establish true incremental revenue.
• Northbeam MCP: Connects attribution metrics directly to Model Context Protocol clients and AI workflows.