Mopinion

Mopinion is a customer feedback and voice of customer software designed to help digital-first enterprises understand their users across websites, mobile apps, and email campaigns. The platform allows users to build fully customisable feedback forms using a variety of question types, metrics, and brand-aligned visual designs. Users can capture feedback at specific moments in the digital journey by triggering forms based on particular user behaviors, events, or high-impact pages such as checkouts, account sections, and frequently asked questions.

Mopinion incorporates automated artificial intelligence solutions to process raw feedback, categorise and visualise both qualitative and quantitative data, and uncover behavioural trends and sentiments. Standard measurement metrics available include Net Promoter Score, Customer Satisfaction, Customer Effort Score, and Goal Completion Rate, alongside conversational feedback forms designed to feel like interactive chat conversations. The platform integrates seamlessly with various digital marketing tools including web analytics, customer relationship management systems, project management platforms, and testing tools.

It suits digital marketers, user experience and design experts, product managers, conversion rate optimisation experts, and customer experience professionals across industries such as ecommerce and retail, finance, technology, automotive, telecommunications, media, government, and travel.