Metricool

Metricool is a social media management and analytics platform designed to centralize content planning, publishing, reporting, and community engagement. It allows social media managers, agencies, and businesses to oversee multiple social channels and advertising accounts within a single workspace.

The platform simplifies daily content operations through a visual drag-and-drop calendar, cross-platform scheduling, direct message management, and automated performance reporting. It also includes direct integrations with AI clients via the Model Context Protocol (MCP) to let users manage posts and retrieve analytics using conversational AI interfaces.

Metricool provides unified analytics across major social networks and ad platforms, enabling teams to benchmark performance, monitor competitors, and track engagement without jumping between multiple dashboards.

Key features

• Multi-network scheduling: Plan and publish content across channels including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, and Google Business Profile.
• Unified inbox: Manage comments and direct messages from connected social channels in a single interface.
• Automated reporting: Generate customizable PDF and PowerPoint performance reports or connect data to Looker Studio.
• Flows DM automation: Set up keyword-triggered automated responses and direct message sequences to turn engagement into leads.
• Ad campaign management: Create, track, and analyze advertising campaigns across Google Ads, Meta Ads, and TikTok Ads from one dashboard.
• Smartlinks: Build custom link-in-bio landing pages with integrated analytics to drive website traffic from social profiles.
• Model Context Protocol (MCP): Connect social media management data and scheduling tools directly to AI clients like Claude and ChatGPT.