Mailchimp

Mailchimp is an email and SMS marketing automation platform powered by Intuit Intelligence. Built for businesses ranging from small e-commerce stores to growing enterprises, it enables teams to design multi-channel campaigns, automate customer journeys, and analyze store performance.

The platform combines drag-and-drop design tools with generative AI capabilities to streamline content creation and surface data insights. By syncing real-time customer behavior and sales data from connected online stores, Mailchimp helps marketers trigger targeted automations based on purchase history and engagement.

Key features

• Email and SMS campaigns: Design and send multi-channel marketing campaigns using pre-built templates or custom HTML code.
• Intuit Intelligence: Utilize built-in AI recommendations to identify audience growth opportunities and optimize customer conversion funnels.
• Marketing automations: Build multi-step customer journeys, including automated welcome series and abandoned cart recovery flows.
• Audience segmentation: Group contacts using predictive analytics, demographic properties, and historical purchase activity.
• Performance reporting: Analyze campaign effectiveness with revenue attribution metrics, custom reports, and A/B testing.
• E-commerce integrations: Unify customer and store data through direct connections with platforms like Shopify, WooCommerce, and Wix.