Listrak

Listrak is a cross-channel personalization platform designed to unify customer data, identity, and messaging across email, SMS, push, web, in-store, and emerging channels like RCS. The platform addresses fragmented marketing stacks by capturing behavioral signals across browsing, purchases, messaging, and engagement to build a unified customer profile in real time. Identity resolution stitches together browsing activity, purchases, and interactions across devices and sessions into a continuously evolving profile, ensuring accuracy as customers move between touchpoints.

Key capabilities include AI-powered product recommendations based on browsing and purchase affinity, dynamic content powered by predictive scoring, predictive optimization for send times and campaigns, and 1:1 personalization. The platform features a visual journey builder with branching logic for automated lifecycle workflows, covering welcome series, browse abandonment, post-purchase engagement, and win-back campaigns. Listrak also provides cross-channel pop-ups to capture subscribers and turn traffic into revenue through behavior-triggered messaging and targeted offers.

It suits retail and direct-to-consumer ecommerce brands seeking to coordinate customer experiences and drive profitable growth. Notable integrations include Shopify, alongside strategic guidance and deliverability support to optimize performance.