Lifesight

Lifesight is a unified marketing measurement platform designed for mid-market and enterprise marketing and finance teams. It combines causal marketing mix modeling, geo-based incrementality testing, and incrementality-adjusted attribution onto a unified data foundation to help organizations understand true incremental revenue and eliminate platform ad spend inflation.

The platform features specialized AI growth agents that continuously monitor marketing data, flag shifts in performance, run scenario models, and draft decision briefs. Teams retain complete operational control by setting rules and approving budget reallocations before changes are executed on external ad channels.

Lifesight integrates with existing marketing and sales channels and provides Model Context Protocol access to query measurement data directly inside external AI assistants. Optional managed measurement services offer expert support from marketing scientists for experiment design and model maintenance.

Key features

• Causal measurement triangulation: Unifies marketing mix modeling, geo holdout testing, and attribution into a single calibrated model.
• Proactive AI agents: Deploys targeted agents to monitor data pipelines, model health, pacing, creative fatigue, and budget opportunities.
• Scenario planning and forecasting: Allows marketers to compare budget allocation options, marginal ROAS, and outcome predictions with uncertainty ranges.
• Lifesight MCP connector: Connects measurement context directly to AI assistants like Claude and ChatGPT using OAuth and read-only access permissions.
• Managed measurement support: Offers dedicated marketing science assistance for model operation, custom experiment design, and stakeholder reporting.