Klue

Klue is an artificial intelligence platform designed for competitive intelligence and win-loss programs, allowing organizations to collect, curate, and share competitive insights across their entire enterprise. The platform serves product marketers, sales teams, and leadership by automatically gathering intel, generating content, and providing deal support throughout the sales pipeline. Key capabilities include the Compete Agent, which automatically tracks competitors and delivers insights to sellers in real time, and Auto Insights, which generates research and messaging based on live deal data and internal knowledge bases.

The win-loss suite captures objective buyer feedback through human expert interviews, AI interviewers, and blindspot interviews from evaluations where the company was never present. Klue integrates with tools such as Glean, Showpad, Highspot, Claude, and various CRM platforms to embed competitive intel directly into existing workplace search, assistant, and sales enablement workflows. It suits enterprises and product marketing teams looking to streamline their competitive programs, increase win rates, and scale buyer research across deals in flight.