Frase

Frase runs the entire content loop for brands and marketers, helping teams research, write, optimize, and maintain content for both Google and AI search tools. The platform audits your site and search data to identify content decay, competitor gaps, and high-impact opportunities, ranking every fix by potential return on investment. Users never have to start from a blank page.

Frase Agent reads top-ranking pages and drafts content in your specific brand voice, which is learned from your own pages or configured via the Brand Hub. Content rules ensure everything meets your standards before publication, allowing you to edit a polished draft rather than writing from scratch. Frase also monitors your AI search visibility, tracking how often tools such as ChatGPT, Perplexity, Claude, Gemini, and Google AI mention your brand compared to competitors, while also measuring position, sentiment, and buying stage drop-offs.

Content Guard regularly checks your guarded pages for ranking and traffic declines, automatically drafting fixes for your approval. Topic mapping helps you discover subtopics and structure comprehensive content briefs based on what already ranks. Frase publishes directly into your existing content management system, with integrations supporting WordPress, Webflow, Sanity, Wix, and FraseCMS.

The platform also offers an MCP server and CLI, allowing teams to run research, drafting, and publishing workflows directly from Claude, Cursor, or other external AI terminals. Frase suits content marketers, SEO professionals, small teams, and agencies looking to manage search rankings and AI answer visibility from a single interface.