Fibr AI

Fibr AI is an adaptive experience optimization platform designed to make existing websites work effectively for both human visitors and AI agents. The platform features Human Experience Optimization, which helps teams personalize, experiment, and continuously improve digital journeys to drive conversions and revenue. It also features Agent Experience Optimization, a capability that transforms standard web pages into agent-ready content.

This helps AI platforms and agents accurately represent a brand, evaluate offerings, compare options, and complete supported actions such as form fills, quote comparisons, and purchases on behalf of users. Fibr AI analyses visitor and agent intent, identifies opportunities, and generates tailored variations and copy while keeping marketing teams fully in control through human-in-the-loop approvals. The platform provides enterprise-grade compliance features, including SOC2 and ISO 27001 certifications, GDPR and CCPA compliance, built-in AI guardrails, and brand safety controls.

Fibr AI integrates with existing marketing technology stacks without requiring a complete overhaul or custom engineering tickets. It suits enterprise and mid-market organizations across industries such as financial services, healthcare, insurance, B2B SaaS, real estate, travel, and telecom that want to scale personalisation and ensure their websites are fully accessible and actionable for modern AI-driven discovery and agent workflows.