Feefo

Feefo is a customer review and feedback platform designed to help businesses collect, manage and syndicate authentic product and service user-generated content from real customers across the entire customer journey. The platform enables multi-channel feedback collection, allowing organisations to send multi-touch, personalised review and feedback invitations to boost engagement and gather genuine insights. Users can respond directly to feedback to strengthen customer relationships and build brand advocates.

Feefo features a set of conversion and trust tools that allow businesses to showcase customer voices and user-generated content on their websites, helping to keep traffic on site, improve SEO, enhance online visibility with Google, and turn browsers into buyers. In addition to collection and display capabilities, the platform provides transformative insights derived from data with integrity. Using instant artificial intelligence-powered recommendations and powerful analytics tools, businesses can move beyond surface-level scores to understand customer sentiment, track product performance, and uncover hidden trends.

Organisations can syndicate their reviews, gain market benchmarking data, and access original insights to inform their strategies. It suits brands looking to improve their online reputation, understand customer sentiment, and leverage social proof to drive business growth. Notable capabilities include multi-touch review invitations, sentiment analysis, customisable display widgets, and integrations to push reviews to Google and enhance online visibility.