Dotdigital

Dotdigital is a technology platform that combines customer data, campaign tools, and cross-channel activity into a single environment. The platform helps marketing teams build automated customer journeys that trigger relevant messages across various touchpoints. Users can create personalized campaigns across email, web, and mobile channels using behavioral, order, and preference data points. In addition to core marketing automation, the platform includes loyalty and retention features designed to build customer advocacy throughout the journey.

The platform features built-in AI agents to assist with marketing tasks. The segment agent allows users to describe audience requirements in plain language, building segments without requiring filter logic or manual data wrangling. The content agent writes on-brand messaging for multiple channels based on user prompts. Furthermore, a Model Context Protocol (MCP) server enables AI tools to interact directly with stored data for tasks such as checking results or adding new leads.

Dotdigital supports cross-channel marketing orchestration across email, SMS, web, WhatsApp, and social media channels. It provides over two hundred integrations with commerce platforms, CRMs, and other business systems. Customer support offerings include live chat, dedicated onboarding, and customer success management. The platform suits organisations across sectors such as commerce, charity, education, travel, media, and sports.