Crazy Egg

Crazy Egg is a website optimization and analytics platform designed to help organizations understand user behavior and increase conversion rates. It provides visual reporting tools including heatmaps, scrollmaps, and click tracking to identify where website visitors engage and where they encounter friction.

The platform includes session recordings, A/B testing, and visitor survey capabilities to support user experience research and campaign optimization. Teams can also deploy popups, sticky bars, and call-to-action buttons without technical development to test messaging directly on existing web pages.

Crazy Egg integrates with platforms such as Shopify, WordPress, and Google Tag Manager via a single tracking script. It supports multi-domain tracking and unlimited team member seats for collaborative analytics workflows across marketing, product, and design teams.

Key features

• Heatmaps and click tracking: Visualizes where visitors click, scroll, and interact across individual web pages.
• Session recordings: Captures video playbacks of visitor sessions to analyze navigation patterns and friction points.
• A/B testing: Enables teams to test alternative page designs and messaging to optimize conversion rates.
• Surveys and feedback: Deploys custom on-site surveys and feedback prompts to collect direct qualitative responses.
• Popups and announcements: Creates targeted callouts, banners, and modal popups to engage visitors.
• Traffic analytics: Tracks visitor volume, traffic sources, and referral channels within real-time reporting dashboards.